Designing a professional website is never an easy task and there are many different formats and styles of websites. All are valid but all display your information in a different way. Decisions need to be made as to whether bookings can be made online, if items are for sale, how payment will be taken and how the products will be delivered. Dental websites have to look professional, informative but also friendly, family focused and caring – a tricky balance!
A good website needs to have plenty of quality pictures, a blog for keeping your customers up to date, and links to social media feeds; search engine optimization plays an important part in the development and ongoing support of any website. Most websites need to have a mobile version of the site and most importantly, for a dental practice it needs to be personal; the site will need customizing to show the human element.
A quick search of the internet will show many companies who offer custom websites for Dentists, there is even one company who does this and nothing else. The key factors when choosing who will design this important, public facing side of the business is how good they are at presenting images, blogging and social media links, writing and illustrating the history of the company so far and of course, recommendations – whether online reviews or colleagues who have used their services.
Even with the site up and running, there will still be tasks to manage. Content needs to be updated regularly to ensure people return to the site (pictures and writing), blogs and social media feeds need to be kept up to date with relevant information, search engine optimization needs to be in place and reviewed /updated regularly. The decision has to be made whether this is done in-house or whether the website designer should handle the role.
The site should include a picture of someone with healthy teeth, maybe a family picture depending on which market you are focusing, a history of the dental practice (even if it is a short one). It should have reasons for picking you over your competition and testimonials from satisfied patients. Sometimes a less high rating review is good to show your honesty and integrity. A summary of your services and your resources is always appreciated by your clients – they know when not to waste your time or theirs. A mission statement is also useful – it shows who you are, why you are a dentist and the values you work by.